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Here are
answers to the most commonly asked questions.
Once we have your
final query letter, we send it out within 24 hours, often within
a few hours of receiving it -- though we generally send these
out on Sunday nights through Thursday, to avoid sending out
queries on weekends. Then, when your e-query goes out
under your own e-mail, you will generally hear back from some
VCs within a few hours; most others will respond in 1-2 days.
* * * * *
What do I need to be ready to use your service? Do I need
to have a completed business plan? You
generally will need a business plan, since investors will want
to see this. However, some clients use the service to test
the level of interest in their idea and then plan to complete
their plan within 1-2 weeks. Ideally, your plan
should be complete, but in many cases, you can send key parts of
your plan (such as Executive Summary and information on your
past track record, if any, your vision for the future, and key
management personnel), and then provided the more detailed
financials and other supporting documents with a week or two
after that. * *
* * *
Can you send out a query for me for a percentage of whatever I
get? I'd be willing to give you a [ercemtage of what
I raise -- say 3-5%.
Unfortunately, we can't do this. The e-mails go out under
your own e-mail and any arrangements are between you and
interested investors. We have no way of tracking
your results, unless you tell us, and we have no contract with
you for taking a percentage or any way to enforce this,
especially if you are in another state or country.
Plus you would be giving us far too much money for what we do in
sending out a query or helping with your business plan. * *
* * * We
just finished paying a huge sum to a consultant and at the end,
we lost at all. So we would rather reward your
effort with an equity in your company. It's forecast that
when the company goes public in 4 years, your 2% worth would be
about $4 million. While we appreciate the
thought, we can't base our query service on a business model
where we might get money from clients, no matter how much, in 4
years. Also, you would be vastly overpaying for our
service. We certainly sympathize with your bad experience
with an expensive business consultant, but we are only asking
for a small amount -- $175 -- about the cost of a half hour to
hour consultation -- and you will see results within the first
day of sending out your query. * * * * * Why don't you offer reports
with e-mails, addresses, faxes, and phone numbers or sell lists or databases with this
information? We don't do
this because many companies don't want this information distributed.
In putting together our databases, we have obtained many private e-mail
addresses, so we can't give them out, but these contacts will give them to
you when they
respond to your query. Another reason we
don't provide e-mails is because if these e-mails become circulated and
used widely for queries by a number of people with business plans, particularly if they have
poorly written plans, many venture capitalists will come to regard these queries
as spam. Then, they will become less receptive to read any e-mails and
may change them. The system works because we only send out occasional
e-mail queries, and so we need to protect them. Otherwise this could
undermine this service for others. Also, because of the ease of copying
and circulating anything now, we don't provide our complete lists or
databases with contact information, since anyone
could copy our hard to put together lists. Then, they could
promote a similar service, without the hundreds of hours and high expenses
involved in putting together these databases and keeping them regularly
updated. Plus this would contribute to the
spam problem and undermine the value of this service for everyone.
* * * * *
How do you differ from the various venture capital
sites that offer to sell CDs or software with contact information for VCs?
A key difference is that we send out an e-query for
you or send you a file with already addressed letters and envelopes ready
for mailing. We also draw our information from dozens of sources and
regularly update it. Additionally, we target your query based on the
type of funding you are seeking for your type of business; then send out
your query using a special software. If you tried to do this yourself,
it would take you many hours and hundreds of dollars to buy all of this
contact information, and you would then have to individually send out your
letters. We have systematized the process, so your query goes out
faster, and we help you write a good letter as well. With these
CDs or software packages, you are on your own after that.
* * * * * What is your "success rate" for sending unsolicited
query letters to VCs? Do these VCs read them and are
your clients getting results with this strategy?
We have just started sending out queries for the VC Connection, but if you
look at our success in sending out queries to book editors, literary agents,
syndicates, film producers, production companies, and film agents and
managers, we know this process works.
Virtually all of our clients have gotten responses, showing that contacts do
read these queries -- some as many as 40 to 60, even 100 or 200 responses, and
about 80-90% of our clients have gotten requests to send in material for
further consideration. And many have signed with agents, syndicates,
publishers, and producers -- including deals with some of the biggest, such
as Random House, Simon & Schuster, Hyperion, William Morris, to name a few. Go to our
kudos section
at PublishersAndAgents.Net to see
some of their comments (from about 100 clients). We can open the door
for you and help you write a strong query letter that will be read. Then, your success depends on the strength of your
business plan. * * * * *
I'm not sure whether to send an e-mail query, postal query, or both?
What do you recommend? A good way to start is using an e-mail
queries to those contacts with e-mails and see what kind of response you
get. Then, you can send a postal query to selected contacts who didn't
respond to your e-mail query or who don't have e-mails or accept e-mail
submissions. There is great variation in who is open to e-mails
in different companies, and sometimes contacts who say they don't accept e-mail
submissions do when you send a compelling query with a business that
interests them. However, we have dropped some contacts who have
made it clear they never accept e-mails. * * * * * Should I send a postal query if I have already sent
an e-mail query according to the report I have gotten from you? Definitely, if you haven't gotten a response to your
e-query -- though don't send it if you have already gotten a "not
interested" reply. That's why we offer both options, so you can
send out pre-addressed letters to contacts who don't respond or who don't
have e-mails. * * * * * What should I include with my query letter?
If you are sending an e-mail query, only send that.
Don't send your business plan until you get a request for it.
Keep your query simple, text only, and no attachments, since many people
won't open these. We recommend using your e-query letter simply to
attract interest, and then let the contact tell you what he or she wants.
If you are sending a postal query, you can send your query letter by
itself or as a cover letter with a few additional pages, such as an
Executive Summary or Investor's Deal Memo. We have
guidelines for how to write these letters, Summary and Deal Memo that is available to clients. Then, if you get an
expression of interest, find out what they want and send that. * * * * * You say I need a strong query letter to gain interest? How do I know if I have a good letter and what if I need help to write a good one? We provide tested guidelines on what works, plus we do an initial review of your query letter when you send it in. Then, we do some tightening and polishing as part of our regular service, and we'll help you come up with a strong subject line, too. Should your query letter need some major revisions to be effective, we'll let you know, and then you can either rewrite it yourself or use our query writer service. * * * * * I'm interested in using your service. What is the next step? Once you have placed your order (use Pay Pals, credit card, or send a check), send us your query letter as a Word, rtf, or txt attachment. You can use the guidelines on the site for writing a query letter to help you do this. Then, after we give you some feedback and the letter is finalized, we send it out as an e-mail query and send you a report of the contacts queried, or for a postal query, we send you ready to print files for letters and envelopes or labels. * * * * * How do you select the contacts for your queries? We select them from our database of 4000+ names based on the criteria you select for types of funding, industries, and countries of interest. * * * * * * * Where do you get the names of your contacts and why can't I get them myself? These names come from the major industry sources which are available to anyone either through published directories or online, many of which cost $100-300 for a CD or password to access the data. So, sure, you could gather these names, type up lists, create a database, and organize the mailings yourself. But we do this for you using our own database and mailing software, so we can quickly and easily select the VCs who would most likely be interested in your project and query them for you. * * * * * * * Can I contact VCs myself or do I need an agent or attorney already connected in this field? The
answer is it depends. With some larger companies, you may need to make
your connections through someone in the industry already known to that VC. But if you hit a
VC the right way with a
compelling e-query or letter, you might still break through directly.
* * * * * Why should a successful VC want to get e-mails from unknown people with business plans? Aren't the best VC's already swamped with queries?
* * * * * Won't
VCs be turned off by getting e-mails from you, if they get a lot of e-mails from
business people with poor business plans? And if they get such
e-mails,
won't that make it difficult for me to query them myself?
* * * * * How can a scattershot approach to a
group of VCs work, since different companies are
looking for different types of projects. * * * * * How do I know these VCs are still in their positions or actively looking for deals? What if they leave their company or go out of business? How do you keep your lists up-to-date? We constantly keep our lists up to date in several ways. First, whenever we add new contacts, we do a test mailing to them and drop any listings if we get return e-mails or the contacts advise us they don't want to receive e-mails. Secondly, each time we do a mailing, we use any returned e-mails to clean our list. Thirdly, we regularly check industry sources to get new listings and make changes accordingly. We also make phone calls direct to these companies or check Web sites to check on additions. Then, we send all new listings an e-mail to test them out. * * * * * I'm a member of an entrepreneurs' group and can get referrals to VCs from other members. Why would I need your service? If you can get a great referral from a personal contact, great. But often the VC may be busy or may not be right for your type of business. Also, our service will give you a much greater range of interested VCs to follow-up with than relying on your personal network. * * * * * Why can't I do my own mailing to VCs using their e-mails or addresses? Why do I need your query service? Sure, you can do your own mailings. But it will usually take you hours and hours to gather this information and take you even more time to set them up to do your own mailing to each contact, so they are personally addressed. We save you the time and hassle, since we have already obtained this information and automated the process, so you have more time to devote to your own work. Plus the time you save is money. |
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