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You can use a number of formats for writing a business plan, and the particular elements to include depend on your business and whether you are a start-up or have a history. Here's the outline which we have used for a number of plans. It's adapted from the categories suggested to us by a VC broker and the sample plans provided Business Plan Pro, whose software we used in formatting our financials. We also use this software in plan for clients and creating many of the charts and graphs that help create a compelling presentation for your business.
Executive Summary
Mission
Company Summary Company Ownership Company History Company Location and Facilities
Products and Services Product and Service Description Competitive Comparison Sales Literature Fulfillment Technology Service and Support Future Products and Services
Market Analysis Summary Market Segmentation Customer Profile Target Market Segment Strategy Service Business Analysis Business Participants Distributing a Service (or Product) Competition and Buying Patterns Main Competitors
Strategy and Implementation Summary Strategy Pyramids Value Proposition Competitive Edge Marketing Strategy Pricing Strategy Promotion Strategy Advertising Public Relations Distribution Strategy Sales Strategy Sales Programs Strategic Alliances
Management Summary Organizational Structure Management Team Management Team Gaps Personnel Plan
Financial Plan Important Assumptions Key Financial Indicators Break-Even Analysis Monthly Projected Profit and Loss Projected Cash Flow Projected Balance Sheet Capital Requirements Risk
Conclusion
Appendix (some possible things to include) Web Site Pages Flyers and Advertising Current Service and Operations Processing Orders Product Strategy Research and Development
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